Adaptive Sports  Movement

Driving Innovation and Access to Adaptive Sports and Activity Equipment.

What moves you?

The Invisible Market : “1 in 5 Americans have a disability, 1 in 3 families has a household member with a disability, and more than 1 in 3 of us globally will eventually join the community.

Stanford Social Innovation Review

Letter from the Founder…

No one should be without community, exercise and easy mobility. No one should question their value in the world because they are different.

I have been involved with adaptive sports for over 13 years through my son Raphael who was born with 1 leg. Like everyone, we discovered it through “Word of mouth”. We found a local group where Raphael exercised, then trained, traveled and found a 2nd family. I am now on their board to help them help more people. 

Never before have I met children or adults with the self-confidence, personal agency and loyalty of this community.  At the Challenged Athlete’s Foundation triathlon, I stood on the beach and watched people of all ages, all abilities, including Raphael, drop their prostheses and chairs on the sand and dive into the ocean for a mile open water swim. It changed my view of “ability”. Seeing the beach littered with the equipment that brought them there was stunning.

Everyone who joins struggles with insurance and the prohibitive cost of adaptive activity equipment.  Unless they receive a grant or fundraise for a running leg or knee or chair, they cannot join. But when they do, like ours, their lives transform. 

The Adaptive Sports Movement was created to enable all people with a physical challenge to excel. We want to help create a world in which we all feel expected, welcomed and valued.  

Thank you for being interested and for helping- 

– Susan

Adaptive sports transform the lives of people with physical challenges

They build physical and mental wellbeing, self-confidence and propel people into the workplace, better schools and the overall community, but…

The cost of equipment is high * Awareness of programing is low * Insurance will not reimburse sport.

Our Mission

To increase awareness and corporate and employee engagement to enable all people with a physical challenge to excel through access to adaptive sports programming, equipment, community and independence.

To create a world where all people feel expected, welcomed and valued.


Change The Agenda

Media Lab

Educate, Enable & Include

Tech Lab

Drive innovation

Background: Adaptive Sport Organizations

For people with access to good insurance, knowledgeable doctors and advocacy there are good but expensive solutions to lack of mobility, but not to sports. 

Nationally there are local adaptive sports organizations that work with children, veterans and adults.  They organize programming, community events and coach and train their elite athletes as the pipeline to the Paralympics. They also request grants (to gift expensive adaptive sports equipment to enable participation.

The two largest granting and qualifying organizations are, Challenged Athletes Foundation which has provided over 26,000 grants for equipment, raised over $112M and reached 20M people worldwide and  Move United , which grants equipment and organizes events, and including national awards for excellence and qualifying events for the Paralympics. 

Move United is 3 years into their goal of bringing adaptive sport programming within 50 miles of 90% of people with a physical disability in the US. This is an incredible goal which will benefit the whole ecosystem.

But… how will people know about these programs and how, without adaptive sports equipment will they participate.

ASM GOALs:  To raise national awareness and to decrease the cost of equipment for mobility and sport so all people can participate.

ASM Roundtable

Curated, Multistakeholder discussions to change the agenda from disabled to enabled.

AGENDA:  Share new perspectives and generate strategies to increase awareness and strategic corporate, employee and community engagement.

Corporate Involvement

In today’s globally interconnected world, a company must create value for and be valued by its full range of stakeholders in order to deliver long-term value for its shareholders

-Larry Fink, Blackrock 2022 letter to CEOs

The Invisible 1B

The World Bank estimates that there are more than 1billion people worldwide live with a disability. As consumers, they represent a market the size of the United States, Brazil, Pakistan and Indonesia combined and a disposable income of more than $8 trillion

Consumers buy and work for brands with purpose and they care how corporations involve themselves in positive societal shifts, and they choose the products they buy and companies they work for based on these behaviors.


  • 88% would prefer to buy a product from a Purpose-driven company 
  • 71% would purchase when cost and quality are equal 
  • 78% are more likely to remember a company with a strong purpose.  
  • 78% of those aged 18-24 are willing to spend more on a product or service.  
  • 66% would switch from a product they typically buy 
  • 78% would tell others to buy
  • 68% are more willing to share content with their social networks *1

90% of companies have agreed to prioritize DE&I initiatives, but only 4% consider disability in those initiatives.

-According to a report from the Return On Disability Group

ASM Media Platform

Educate, enable and include.

AGENDA: Engage corporations to:  Raise awareness and tell better stories, target DEI strategies to increase the 4% and to fund innovation to create a fair playing field.

Some Good Examples

Peter Grauer, chairman of Bloomberg, said on stage at Davos this year Bloomberg has ensured that its 4.5 million square feet of real estate around the world is accessible to those with disabilities to ensure all colleagues can come to work every day. It has already rolled out disability awareness training to 1,000 of its 18,500 employees will bring the program to 6,000 team leaders and managers by the end of 2020.

Audi’s approach to creating an accessible workplace includes flexible work schedules, and transparent processes, such as reporting on their DE&I initiatives, ensuring they are held to account by external parties such as the charity Motability, and others.

The Nike FlyEase laceless shoe was inspired by a teen with cerebral palsy. 16-year-old Matthew Walzer contacted Nike to tell them his dream was to go to college without worrying about someone having to tie his shoelaces. He had overcome so many obstacles in his life, yet tying his own shoe laces remained a challenge. It is now being purchased by many more disabled and able-bodied customers.

Microsoft has also made a strong commitment to accessibility offerings in recent years, in part due to CEO Satya Nadella’s experience of having a child who is severely disabled. In 2018, the company launched AI for Accessibility, a $25 million, five-year grant program that aims to “amplify human capability.” The company’s Seeing AI app reads text and describes objects aloud for people with low vision

Address to the Disability Advisory Committee

Nothing about us, without us is not a slogan. It should guide every deliberation and action being taken in order to create and sustain a more equitable and just world.

Disability could negatively impact self-esteem, limit participation in recreational and social activities, create the potential for isolation (and) increase the chances of physical and mental health issues…

There is considerable evidence that..adaptive sports have the power to transform lives both in changing how personas with disabilities looks at themselves, as well as in how society treats them.

The tow barriers are..expensive sports equipment and lack of awareness that adaptive programs exist.

A new initiative called the Adaptive Sports Movement is holding Roundtables to address these issues, working with media companies to design strategies to raise awareness and tell more inclusive stories.

Geoffrey Starks
Commissioner FCC

ASM Tech Lab

Create less expensive equipment for mobility and adaptive sport to afford access for all.

AGENDA: To increase the rate of innovation in the intersection of science, technology, medicine, disability and sport to create less expensive equipment for mobility and adaptive sport

Advisory Council

Susan Pinkwater

Adaptive Sports Movement

David Grevemberg

Chief Innovation and Partnerships Officer
Centre for Sport and Human Rights

Jason Thompson

Senior Advisor, Diversity Equity and Inclusion
CAPE Inclusion

Francesca Riccio-Ackerman

Research Specialist
MIT Media Lab

Anna Hellman


Glenn Merry

Executive Director
Move United

Cheryl Kaiser

Executive Director, The Lewis Institute and Babson Social Innovation Lab
Babson College

Blair Levin

Non-resident Senior Fellow
The Brookings Institute

Sally Searby

VP Global Markets
Renaissance Learning

Upcoming Events

May 10th, 2022

Move United Education Conference

May 18, 2022

THINKSPORT at the SwissTech Convention Center